Downtown Los Angeles Hotel To Continue Operating As The Luxe Hotels’ Branded Luxe City Center Hotel
From The Herald Online
LOS ANGELES — Luxe Hotels announced today, that Shenzhen Hazens Real Estate Group Co., one of the largest investment companies in China, renewed its relationship with visionary veteran hotelier, Efrem Harkham and the Luxe Hotels brand with the signing of a five-year contract to continue its partnership with Shenzhen Hazens Group’s newly acquired downtown Los Angeles Luxe City Center Hotel.
The hotel, located in the vibrant entertainment district, has been a Luxe Hotels branded property since 2009. Luxe Hotels, which has two corporately owned branded properties, the Luxe Sunset Boulevard Hotel and the Luxe Rodeo Drive Hotel are known for their exceptional service and distinct personalities. Luxe Hotels affords its branded properties highly individualized services, including worldwide sales representation, marketing, revenue management support, reservation services, and brand standards training.
“Downtown Los Angeles is going through an amazing revival and it is one of LA’s fastest growing districts,” said Luxe Hotels’ owner, Efrem Harkham. “We are excited to partner with the property’s new owners, the Shenzhen Hazens Group, as they continue to carry the Luxe Hotels’ flag. All of our Luxe Hotels’ branded properties benefit from our exceptional reputation of unrivaled standards of excellence from our three decades of hotel operational experience,” continued Harkham.
The 178-roomed Luxe City Center Hotel earned approximately $15.3 million in revenue in the last year and ranks in the top 20 out of 322 Los Angeles hotels on Trip Advisor. Luxe City Center is situated among some of the most popular landmarks in Los Angeles, including LA Live, The Staples Center, The Los Angeles Convention Center, the Nokia Theater, Walt Disney Concert Hall, the Grammy Museum, the Museum of Contemporary Art, China Town and LA’s famed Garment District.
“Our Luxe Hotels’ brand epitomizes service, quality, and individuality and we are pleased with the expanded relationship as we continue to bring tremendous value to this property,” continued Harkham.
The successful growth of the Luxe Hotels’ brand, can be attributed in large part to Luxe Hotels’ unyielding focus on building a brand to which consumers relate personally coupled with Luxe Hotels’ intent focus on establishing a truly unique corporate identity and, in general, creating a sense of place for its guests away from home.